Investor Advocacy

Wednesday, September 19, 2007

Open Letter to Ken Woodard (MFDA) and Sandra Kegie (Federation of Mutual Fund Dealers)

Sandra:

Since PureLogix Corp. specializes in this area, I thought I would pass on our thoughts to you.

Concerning using a calculator to calculate risk tolerance:

We agree, trying to mix investment objectives, time horizon and so on into a single score makes little sense. Prospects in the past have suggested similar 'all-in-one' calculations to us. We have always said 'no' for similar reasons to the MFDA; a computer should never replace human judgment, it should only replace repetitive number crunching.

For example, in our compliance software platform called Compliance Net, the computer calculates the risk of each fund (as well as the entire account) and compares results daily to the last updated KYC data for each client account. This is a simple, repetitive process that really cannot be completed better by a human being using a trade blotter. However, when reviewing possible churning issues, or reviewing investment objectives or client age (and so on), Compliance Net looks for unusual matches and asks the advisor to comment on the discrepancy. The notes entered by the advisor are then routed to a compliance officer to review and approve or request more information from the advisor if necessary.

We've gone this route because human judgment must be a part of the suitability process. For example, an 80 year old client should be allowed to invest in 100% high risk funds (assuming the risks have been explained properly to the client). We feel a computer assisted compliance program like Compliance Net should automatically flag the account and ask the advisor to detail the discussion and disclosure process that has been used with the client and a compliance officer should use their own judgment to decide if the disclosure is sufficient. A computer can never completely replace this 'second look' at an account, but a computer can and should make sure every account is addressed and every account has notes electronically documented (a problem human-only procedures often fall short on).

Concerning disclosing risk tolerance of individual funds or an entire account:

Here we only partially agree with the MFDA. First, with Compliance Net we opted to disclose the risk of each individual fund AND the entire account to the investor. Although we understand the MFDA's desire to disclose the risk of all individual funds to a client, we think it isn't a consistent rule, nor does it adequately disclose risk to an investor. Here's why:
  1. Fund of funds and various wrap products are often made up of medium risk, high risk and low risk funds. Fund managers only disclose the overall risk of the umbrella fund. If that is considered good enough disclosure for a fund of fund, it doesn't make much sense it isn't enough disclosure for a portfolio of mutual funds put together by an advisor. Our guess is the MFDA is avoiding disclosing portfolio risk to the investor because the MFDA has no way to calculate this number themselves. (We have offered the MFDA access to Compliance Net and our other tools to help with this process, but we have not received any comment back to date).
  2. If you say to an investor, 'your account is 90% medium risk and 10% high risk' the client is more confused than ever. Describing 'high risk' or 'medium risk' is difficult enough without throwing fractions into the discussion. PureLogix risk assessment tools display the historical risk AND return of all funds within a portfolio. On the same graph we display the historical risk and return of the entire portfolio.

Again, PureLogix agrees with disclosing the risk of all individual funds within a client portfolio, but also strongly advocates disclosing the risk of the entire portfolio. To not do so when tools are readily available is effectively ignoring fiduciary duty to Canadian investors.

Sincerely,

Edward Iftody, PureLogix Corp.

Labels: , ,

Thursday, June 14, 2007

Describing Risk To An Investor

Advisor.ca posted an interesting article discussing Know Your Client information the other day. I think it's definitely worth reading through: http://www.advisor.ca/news/article.jsp?content=20070607_140517_4976.

I thought the comment by Teresa Black Hughes about '...absolutely no consistency.' was the best comment of the article concerning the state of KYC forms in the industry, but I think it works equally well to describe the answers given by the advisors quoted in the article.

It's pretty clear no one really seems to know how to describe the potential for downside risk to their clients. All the suggestions from advisors were canned lines given to clients. No measurable facts. For example - 'what if you lose $120,000? How would you feel?' Client's typical answer is probably 'Bad, let's take less risk!' but the client's answer should be 'How likely is it I could lose $120,000? How likely is it I lose any money at all over the next year? How about the next quarter?'

What if a client did ask those questions? How do you think the average advisor would answer? Wouldn't it be a lot better if the advisor could present real facts to clients BEFORE a purchase is made?

Tools built into OASIS make accurate risk assessment of any portfolio simple and quick. We use graphical representation to make explaining risk to clients straight-forward and understandable. Compliance Net ties the whole process together so advisors and compliance departments are always talking the same language. Using PureLogix Corp. solutions lets the client decide how much risk they are comfortable with before the purchase is made.

Tuesday, October 03, 2006

Artful Advice

Another great compliance advice article by Philip Porado was recently published in the September 2006 issue of Advisor's Edge Report. The article features the value of using graphs to show how much risk an investor is taking on in a suggested investment or group of investments. The article also features a couple of quotes from me...

The full article: Artful advice - click here

Tuesday, August 29, 2006

Upcoming Events

PureLogix Corp. will be attending the Advisor Group conference at Blue Montain Resort September 21st and 22nd. Although not sponsoring a booth at this event, William and I will be mingling with conference attendants.

At this event we will be maining showcasing Compliance Net as a dealer-wide compliance software solution.

October 18th and 19th - PureLogix Corp. will be attending the RFP meeting in Victoria as a booth sponsor. If you're interested in taking a look at Compliance Net for your firm, please feel free to ask us about it. We will mainly be showcasing OASIS for individual financial planners.

Wednesday, July 19, 2006

Paperless Office Ideas

Are you a financial advisor looking to reduce paper in your office to electronic files? OASIS will certainly help you approach paperless office goals. PureLogix was recently acknowledged in Advisor's Edge as one vendor of paperless office solutions.

Click the link below to download a copy of the article Paper Trained - What ever happened to the electronic office? from the June 2006 edition ofAdvisor's Edge.

http://ewwest.com/pdfforms/ae_0606_papertrained.pdf

Monday, June 05, 2006

Helping Firms Develop Better Compliance Practices

Philip Porado has released a couple of excellent articles concerning how regulators are trying to deal with trade compliance infractions at memeber firms:

December 2005, Advisor's Edge Report: Me and My Shadow - IDA finds in-firm compliance consultants can help bring firms up to snuff

May 2006, Advisor's Edge Report: Hit for the Cycle - MFDA examiners are coming to visit, they don't like what they see

Philip's articles can be found at www.advisor.ca

In response, we have published a white paper, that we think helps answer some of the problems Philip points out in his articles.

Download white paper here.

Monday, May 22, 2006

Mutual Fund Buyers Focus on Fees, Performance, Risk

An excellent study entitled 'Understanding Investor Preferences for Mutual Fund Information' recently commissioned by ICI (Investment Company Institute) http://www.ici.org and compiled by GfK NOP. A must read for any advisor or dealer connected in any way to the mutual fund business.

The ICI is the national association of U.S. investment companies. The ICI seeks to encourage adherence to high ethical standards, promote public understanding, and otherwise advance the interest of funds, their sharholders, directors, and advisers.

GfK NOP, is an independent research firm http://www.gfknop.co.uk/

To download the study, click here